An electronic statement may not be as in-your-face as an outdoor billboard or as flashy as a TV ad, but it offers many qualities that make it an ideal place to practice some real one-to-one marketing.
Regular, expected, accepted, interactive . . . all of these add up to one thing: captive audience.
You know the recipient is going to look at the eBill (there's money involved, isn't there?) so why not use the package as a means to excite and engage your customer? Get the content and navigation right, and you could turn your eBill into an interactive, measurable, sales machine.
Let's talk practicalities. There are a number of locations on the eBill which offer a marketing opportunity.
This is a preview of
The eStatement is Prime (Marketing) Real Estate
.
Read the full post (453 words, estimated 1:49 mins reading time)