Posters are an extremely high impact form of in-store advertising and cross promotion. Designed effectively, and with quality poster printing services, they can double as part of your shops interior design and atmosphere. However, it is possible for posters to go horribly wrong at quite a large price tag! Here we look at some tips for getting the best value out of your poster printing as an in-store advertisement.
What ad campaigns does poster printing suit?
We are all familiar with the concert, comedy act and movie posters that are plastered all over train station walls. Poster printing is used for these events because it is a high impact medium, but it certainly isnt industry specific! Any business with a shop front can use posters to advertise campaigns related to in-store items, like:
* Buy this, get this free offers
* Package deals where a lower price is offered for products or services bought in a bundle
* New products in store " this is actually one of the most common uses
* Upcoming events related to your business; for example trade shows, book signings, members nights, etc.
* Cross promoting your services " for example, hotels can promote their accommodation in the bar, or their restaurant in their accommodation.
Design guidelines for printed posters
You can increase the likelihood that customers will look at your printed poster by following these basic guidelines and ideas:
* Use photos of people in your posters, not just things
* Create a consistent (and attractive!) colour scheme. Use the colour wheel to pick either contrasting or complementary colours for your poster printing
* Use two different fonts (and their variations) at most
* In your copywriting, stay focused on your offer
* Think about what benefit the product or service has for the customers " if its saving money, make sure the focus is on the actual amount.
* Use a single, dark element in your posters to help draw attention to them
* Dont cram your posters full of information or graphics. Anything that looks like mental work to decode simply wont be examined further.
Poster printing materials
If your posters will be exposed to the elements, or if theyll be up in your store long term, ask your poster printing company about heavy duty materials options. Theyll cost more initially, but will be worth it in the long run.
Some printing companies also offer display options, like stands or hangers, while some will print your design on an adhesive that can go straight on the window. These options arent cheap, but are particularly suitable for some situations.
Keep your printed posters fresh by either creating new ones periodically, or rotating those that you have already. You could change your posters with the seasons, at times of year that you are especially busy (hairdressers around prom/formal time, florists at Mothers Day, etc), or when you have overstock of a particular item. Keep it fresh, and people will keep paying attention to what you have to say!
About the Author:
Australian Trade Printers provides and distributes printing services to all businesses, companies, schools and government entities Australia wide at a low cost. For high quality product and fast turnaround, visit Printing.
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